Overview
Testla was a speed-dating style UX testing community in Hong Kong, created to help startups quickly collect feedback from real users.
2019-2020
My role
Community organiser @ Testla
Background
As a UX designer working in startups, I always wanted to include user research in my design workflow.
However, from my experience many startups either didn’t fully understand the value of user research or simply didn’t have the budget to run formal user testing.
At one point I tried recruiting participants by approaching strangers on the street or people waiting in subway stations. On a lucky day I might find one or two people willing to help, but the process was inefficient and it was difficult to find the right participants.
This led to a simple idea:
What if startups could help each other test their products?
I teamed up with a friend and launched Testla in early 2020 to experiment with this idea.
Within just over a year we organised:
• 8 in-person events
• 3 virtual events
• 200+ participants
• 20+ products tested
Through these sessions we met many talented UX designers, product managers, and startup founders. It was especially rewarding to see participants return as testers for other products after having their own products tested.