Problem
People making spontaneous food decisions cannot reliably tell how busy a place is before arriving.
Impact
As a result:
people waste time travelling to crowded venues
they encounter unexpected queues
some abandon the venue and search elsewhere
For businesses, this can also mean lost customers and uneven demand.
Opportunity
Provide real-time signals about busyness and wait times so people can decide where to go before arriving.
How might we...?
How might we help people understand how busy a place is before they arrive so they can make better spontaneous dining decisions?



