Overview

The report feature is one of the most feature for ozmo. From the data it shows that very few users are using this feature. Some existing users gave us the follow feedbacks.​​​

  • ​​Difficult to navigate
  • Difficult to understand graph
  • Too much information on the same page
  • The dates are very difficult to read

2016 - 2017

My role

UX Analyst @Ozmo

Intro

The report feature is one of the most feature for ozmo. From the data it shows that very few users are using this feature. Some existing users gave us the follow feedbacks.​​​

  • ​​Difficult to navigate
  • Difficult to understand graph
  • Too much information on the same page
  • The dates are very difficult to read

How might we present all the logged information on the report page without confusing the users?

Approach

During the CES event, we presented two direction to different people. Here's design and the feedback we received.

Direction 1

Divide up different drink under different tabsTry to present the data with area graph

✔ It’s blue so it’s water related
✔ Easy to read
✔ Can select different views
✔ More encouraging
✔ Prefer the circle goal graphic
✔ Clear
✘  Not colourful

Direction 2

Combine all the logged drinks on one graph.
Use line graph.

✔ Reaching their water drinking goal
✔ More informative
✔ Can compare different drinks
✔ It’s more colourful​

✘ Not related to water
✘ Difficult to understand, too many lines
✘ It’s a cold graph
✘ For other drinks can be confusing
✘ Too many numbers

Ideas

Repeat the prototyping and testing steps, while developing the report features.

Keep on experimenting with different ways to present the hydration graph and activity record. Created different prototypes and interview many users for feedbacks.

Concept

Redefine the goal to make the report to be more meaningful and keep everything simple.

Keep on experimenting with different ways to present the hydration graph and activity record. Created different prototypes and interview many users for feedbacks.

  • Break down the graph by water, coffee and other drinks
  • Use the graph to visualise the progress
  • Give user an insightful report with recommendation and support

Results

4000+ events

After launching the new report, we see a rising trend in the insight report open rate. From around 1000 events to 4000+ events.

We also receive emails from users who thank us for listening to them and improving the report's experience.

New report results.